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WEBPromoted. Presented by, TAIT. For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that people will talk about for years to come. Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.
Features - Campaign US
WEBFebruary 20, 2024 by Alyona Uvarova The Information. Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing. Watch more Videos. In-depth features exploring the U.S. and global advertising industry, from Campaign US.
Read the latest advertising industry news | Campaign US
WEBSeptember 27, 2024 by Shawn Lim The Information. Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.
The best TV ads of 2022 (so far) | Campaign US
WEB4. Virgin Media “We’re better, connected – Skatergirl”. Learning a new skill is never easy and with the huge surge in skating popularity during lockdown, it comes as no surprise that Aamira wants to try her hand at it. Unsurprisingly, she doesn’t start off as a natural Tony Hawk and heads home.
Events - campaignlive.com
WEBCampaign Convene: Marketing Evolved. February 27, 2025. Campaign US will host its annual flagship conference, Convene, for the second time in February 2025 in New York City. This year’s theme, Marketing Evolved, covers a broad range of challenges marketers must contend with in the age of AI, social media and online fandom. Learn more here.
Case study: How fame made Snickers' 'You're not you when you're …
WEBOct 26, 2016 · Joan Collins & Stephanie Beacham 2012 Snickers Commercial Snickers needed to up its game. From 2007 to 2009, growth for Snickers lagged behind other global chocolate brands, both in relative and absolute terms.
Coca-Cola unveils multimillion-pound ad campaign for Coke Life …
WEBCoca-Cola is embarking on a major marketing campaign to support the launch of Coke Life, the brand's first launch in eight years. For full access to this article, you must be a Campaign US subscriber. Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a comprehensive analysis of ...
Putting people first: why we’re all stronger together
WEBPutting people first: why we’re all stronger together. April 12, 2021. When lockdown struck, a culture of innovation and collaboration was the only way forward. Brands like Heineken, PUMA and Renault were able to plug into a programme that put mental health and motivation at the centre of its offering. Simon Ward, founder and CEO of tech-led ...
Latest US and international work and advertising campaigns
WEBJul 12, 2023 · Tinder gives singles hope that their idiosyncrasies are 'for someone'. December 07, 2021. The spot, created by Mischief @ No Fixed Address, acknowledges that 'You're Not For Everyone.'. Campaign's The Work showcases the latest US & international advertising campaigns covering TV, outdoor, press, radio & cinema ads.
You’ve got mail: Say goodbye to the AOL brand | Campaign US
WEBMay 4, 2021 · The brand will be phased out in Verizon’s $5 billion fire sale of its media assets, consisting of AOL and Yahoo, to Apollo Global Management, announced Monday. From now on AOL, which consists of digital media companies including HuffPost and TechCrunch, as well as a roll-up of early ad tech assets including Convertro and …