The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.

Well, something of the sort occurred at the Coldplay concert at Gillette Stadium Wednesday night and “awkward” doesn’t begin to describe the moment.

Astronomer CEO Andy Byron resigned after a viral Coldplay video sparked online speculation and company scrutiny.

During a recent Coldplay concert, lead singer Chris Martin unintentionally spotlighted an awkward moment in the crowd that quickly went viral.

In an email to the Globe, an Astronomer spokesperson said that company leaders “are expected to set the standard in both conduct and accountability, and recently, that standard was not met.”

All eyes have been on the tech company this week, after footage from a concert appeared to show its then-CEO embracing the head of human resources.

A couple's reaction to being on the big screen at a Coldplay concert led to an awkward moment, and a viral reaction from Chris Martin.

The musicians shared a photo dump from Wednesday night's concert in Boston but left out the viral video of CEO Andy Byron cuddling up with his co-worker.

Schadenfreude played no small part in turning a video of two Astronomer executives caught in a romantic moment into an online obsession.

After the pair realized they were on camera, the woman hid her face, and the man ducked down. "Come on, you're OK!" Martin, 48, told the couple before quipping: "Uh oh. Either they're having an affair or they're just very shy.

The unexpected on-camera kiss between Astronomer CEO Andy Byron and the company’s HR head Kristin Cabot has now sparked more than just office chatter, it’s driven a sharp spike in adult content searches online.

Astronomer does work in data integration and management for companies like Apple and Ford. You probably haven’t heard of them until now.