F1 Team Announces Huge Title Sponsorship Deal

Williams land Atlassian as new title sponsor in F1 comeback boost
The Williams Formula 1 team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Record title sponsorship for Williams F1 as Atlassian deal announced
The Australian company also becomes official technology partner and official collaboration software partner of the Formula 1 squad
Williams F1 secures record-breaking title sponsorship deal with Atlassian — biggest in team’s history
Williams Formula 1s sponsorship deal with Atlassian comes just ahead of the 2025 car launch on Friday and the F175 livery reveal at Londons O2 Arena next week.
Williams secures huge new Atlassian title partnership deal
Williams has announced a new title partnership deal with software company Atlassian that it describes as “the biggest partnership deal in Williams’ 48-year history”. Atlassian is an Australian
Williams F1 introduces new title partner ahead of 2025 season
They will also have a new title partner whose branding will be prominently featured on that livery. Today Williams announced that software company Atlassian is the team’s new ti
You got a fast car and I want a Jira ticket to the F1: Atlassian becomes Williams Racing name sponsor
Atlassian’s branding will feature prominently on the FW47 race cars driven by Alex Albon and Carlos Sainz for the 2025 season
F1 Team Announces Huge Title Sponsorship Deal As New Name Revealed
Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.
Atlassian becomes title sponsor of Williams F1 team
The Williams Formula One team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Williams F1 Team Confirms Name Change with Huge New Partnership
Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t

Williams unveils new 2025 F1 car

Alex Albon Outlines His 2025 Expectations as Williams FW47 Car Revealed
As Formula One gears up for another season, Alexander Albon is setting his sights on the future with the recent unveiling of the Williams FW47. Despite it being ...
Williams pins F1 ‘comeback plan’ on Mike Cannon-Brookes’s Atlassian
Mike Cannon-Brookes is the latest Australian billionaire to muscle into Formula One, with his software juggernaut Atlassian ...
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Williams announces record F1 title sponsorship deal with Atlassian
Williams has announced that Atlassian has become the team’s new official title sponsor on a long-term agreement beginning ...
How Carlos Sainz can still fulfil F1 title dream at Williams with James Vowles’s masterplan
After two years in the job, it is no longer a surprise when Williams boss James Vowles – former chief strategist at Mercedes ...