Williams secure first title sponsor in five years

Williams and Atlassian Announce Title Partnership to Form Atlassian Williams Racing
Williams Racing and Atlassian are thrilled to announce a long-term title partnership that will usher in a new era for the iconic Formula 1 team as Atlassian Williams Racing.
Williams secures huge new Atlassian title partnership deal
Williams has announced a new title partnership deal with software company Atlassian that it describes as “the biggest partnership deal in Williams’ 48-year history”. Atlassian is an Australian
F1 Racing Team Williams Finds Sponsor 'Saviour' As It Signs Atlassian as Title Sponsor
After five years without a title sponsor, British Formula 1 team Williams Racing has struck a landmark deal with Australian software company Atlassian. The partnership, announced ahead of the 2025 season,
Oxfordshire F1 team Williams Racing unveil new car
An Oxfordshire-based F1 team has unveiled it's new car for 2025 with an on track debut at Silverstone. Grove team, Atlassian Williams Racing, unveiled the new 2025 challenger, the FW47, with an on-track debut on Friday (February 14). Drivers Alex Albon and Carlos Sainz shared driving duties, experiencing this year’s car for the first time.
You got a fast car and I want a Jira ticket to the F1: Atlassian becomes Williams Racing name sponsor
Atlassian’s branding will feature prominently on the FW47 race cars driven by Alex Albon and Carlos Sainz for the 2025 season
Williams lands historic sponsorship deal with Atlassian
Williams has just secured its biggest sponsorship deal ever, teaming up with Australian software giant Atlassian. From the 2025 season, the team will officially be known as Atlassian Williams Racing, marking a major shift in the squad’s branding and financial backing.
Williams Racing secures new title sponsorship with Atlassian
Williams Racing has announced a major new title sponsorship deal with Australian software company Atlassian, marking a significant milestone in the team’s history. The multi-year partnership is the largest in Williams’ 48 years and signals a renewed push for success on the Formula 1 grid.
F1 Team Announces Huge Title Sponsorship Deal As New Name Revealed
Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.
Exclusive: Vowles hails ‘new era’ as Atlassian joins Williams Racing
Williams principal James Vowles has hailed a new era for the Formula 1 team after signing a record partnership deal with ...
Alex Albon Outlines His 2025 Expectations as Williams FW47 Car Revealed
As Formula One gears up for another season, Alexander Albon is setting his sights on the future with the recent unveiling of the Williams FW47. Despite it being ...
Why Williams appears poised for F1 progress with its Carlos Sainz and Alex Albon chapter
After putting together one of the strongest driver lineups in the team's recent history, James Vowles' long-term project is ...
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Williams hits the track with FW47
Williams has followed McLaren with an early launch and shakedown of its 2025 car, with the FW47 hitting the track at ...
Williams pins F1 ‘comeback plan’ on Mike Cannon-Brookes’s Atlassian
Mike Cannon-Brookes is the latest Australian billionaire to muscle into Formula One, with his software juggernaut Atlassian ...
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Williams launch its car for the 2025 season
Atlassian Williams Racing have launched its car for the upcoming F1 season, they are the first team to do so, officially ...
F1 2025: Williams launch FW47 in one-off livery at Silverstone
Williams has unveiled its 2025 Formula 1 car in a one-off livery at a launch event at Silverstone. All ten teams have agreed ...
F1 team confirms name change for 2025 after signing 'biggest deal in its history'
For the first time in almost half-a-decade, Formula 1's sleeping giants Williams have landed a title sponsor which will ...