Bharti Airtel is reportedly in advanced talks to acquire Tata Play (formerly known as Tata Sky), India's largest direct-to-home (DTH) service provider

Tata Sons is the main company behind the DTH service, and the Walt Disney Company owns 30 per cent of it. Before the Covid-19 pandemic, Tata Play was valued at $3 billion (around Rs 25,000 crore). However,

Telecommunications giant Bharti Airtel is said to be in the concluding stages of negotiations to acquire Tata Play, a move that could significantly bolster its digital television segment. What Happened: Bharti Airtel is in the advanced stages of discussions to acquire the loss-making Tata Play,

Bharti Airtel is in advanced talks with Tata Group to acquire Tata Play, aiming to consolidate its digital TV presence and enhance bundled offerings. This acquisition follows Bharti's 2017 purchase of Tata's consumer mobility business and addresses the growing competition and decline in DTH services due to OTT platforms.