Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.

Key Takeaways On Monday, Coors Light rolled out an advertising campaign that included an unfortunate typo.The brand called the mistake a "case of the Mondays."Two days later, Coors Light has unveiled "Mondays Light,

In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays Light.” The brand-new name pokes fun at football fans who may have a bad case of the Monday hangover after a night of hardcore drinking on game day.

One incident involved an I.V. pole and the other involved a feeding tube. Several studies have suggested that a diet rich in sugar and saturated fat can contribute to inflammation, potentially damaging brain cells and raising dementia risk.

The Coors Light Chill Face Roller is the latest installment in the brand’s ‘Case of the Monday’s Super Bowl campaign created with Mischief. Move over, Botox. The brewing company has launched a humorous campaign in which they introduce a new product: The Coors Light Chill Face Roller.

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"For football fans, the Monday after the Big Game is the Mondayest Monday to ever have Mondayed," the company added in a statement. "With the season coming to an end, 60 percent of Americans and Canadians admit they're likely to have a 'Case of the Mondays' after the Big Game."

A survey conducted by Talker Research and Coors Light revealed that 76% of respondents preferred other days of the week to Monday, and 41% singled out the Monday following the Super Bowl as one of the worst of the year. This was especially acute among football fans lamenting the return to work but also, the end of the season.

There’s nothing like enjoying a refreshing beverage of your choice after a long day. But what if we told you you could start your day with a refreshing beverage—but not in the way you would think. No,

It is time to roll out the roughness on Monday. With the Coors Light Chill Face Roller, the case of the Mondays can be more bearable.

At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways,” Marcelo Pascoa, the vice president of marketing at Coors Light, s