Warner Bros. Discovery on Wednesday announced that this summer it plans to change the name of its streaming service "Max" to ...

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. ...

Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Warner Bros. Discovery marketing chief Shauna Spenley says she and other senior execs expect a "hot take" from John Oliver on ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

HBO Max. In a presentation to advertisers in New York, the company described the shift, happening this summer, as meeting consumer needs. WBD president and CEO of streaming JB Perrette said ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.