BLACKPINK's Jisoo is booked and busy. So we now know there was a reason behind her front-row appearance at the Tommy Hilfiger NYFW show, after all. Weeks after the runway, the BLACKPINK member finally joins the Tommy Hilfiger family as global brand ambassador.

Tommy Hilfiger, which is part of PVH Corp., has tapped global musician and actor Jisoo to appear in the brand’s fall 2024 ad campaign.

BLACKPINK's Jisoo is now the official ambassador for Tommy Hilfiger! On October 22, it was announced that Tommy Hilfiger has welcomed Jisoo into its

BLACKPINK ’s Jisoo has officially been named the ambassador for Tommy Hilfiger ’s Fall 2024 campaign ! Announced on October 22, the collaboration sees the global K-pop star representing the iconic brand in a series of stunning campaigns.

Blackpink's Jisoo is Tommy Hilfiger's newest global brand ambassador. With this, the K-pop diva has become the face of five major brands. Read on.