Shares in the videogame engine developer caught fire on Thursday after a cryptic social media post by Keith Gill, the online investor better known as Roaring Kitty.

Keith Gill, popularly known among traders as "Roaring Kitty," shot to fame during "the meme stock frenzy" that gripped Wall Street in 2021 and triggered an eye-popping rally in GameStop's shares. Gill posted a small clip about late musician Rick James on X,

Unity Software (U) initially jumped by over 13% after meme stock influencer Keith Gill — who goes by "Roaring Kitty" online — posted a short clip referencing the late musician Rick James’ song “Unity.

Unity Software (U) stock is rallying today, after Roaring Kitty's latest social media post seemed to reference the company

GameStop (GME) shares are rallying Thursday afternoon following a new social media post from meme stock figure Keith Gill, also known as 'Roaring Kitty.' The influential trader shared a post on X (formerly Twitter) on Christmas morning featuring a green and red Christmas gift box.