I f you haven’t built anything out of Lego bricks since you were a kid, you might be surprised to learn how popular Lego is ...

More than just plastic bricks, the new Mattel and Hot Wheels Brick Shop sets also include metal pieces, extra accessories, ...

I f ever there were a fairly earned monopoly, it's the one Lego has over all other brick-based building toys. In fact, even ...

Mattel is launching a new toy brand called Brick Shop, and it's aimed squarely at LEGO enthusiasts. Mattel enters the ...

The Mattel Brick Shop collection lets you piece together premium versions of iconic Hot Wheels vehicles.

Mattel, an enormous name in the toy car world and owner of the Hot Wheels brand, sees what Lego has created wants in on this ...

Mattel's latest project was a complete surprise: the Brick Shop Hot Wheels collectibles are a bold step forward, and I ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves. Oct. 17, 2024 Citing uncertainty about the economy and tariffs, Mattel also paused ...

and we believe this drives potential licensing partners to pair with some of the biggest traditional toy marketers in the industry (Mattel, Hasbro, and Lego). While Mattel faces some environmental ...