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Chipotle, Starbucks
Starbucks taps former Chipotle executive as global chief brand officer
In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn around the U.S. business.
Starbucks new CEO hires fellow Chipotle exec. to lead branding
Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian Niccol. Read more here.
Starbucks hires ex-Chipotle executive to lead brand revamp
Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: restoring the company’s coffeehouse vibe.
Starbucks new CEO taps fellow Chipotle alum for top marketing role
Starbucks on Tuesday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in a spate of executive reshuffling by new CEO Brian Niccol. Lieberman and Niccol overlapped at Chipotle,
Starbucks Taps Ex-Chipotle Executive to Lead Brand Revamp
Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: restoring the company’s coffeehouse vibe.
3h
Starbucks’ New CEO Only Needed 6 Words to Explain the Company’s Biggest Problem
In an open letter to employees last month, Starbucks’ new CEO, Brian Niccol talked about what he thinks the biggest problems ...
2d
on MSN
Starbucks order taking forever? Don’t blame the barista
Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...
1d
Starbucks Has a New CEO and Some New Acquisitions. Here's Why the Stock Is a Table-Pounding Buy Right Now.
To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...
2d
on MSN
Starbucks seriously needs to cool it on the coffee innovations, analyst says
Starbucks (SBUX) is looking to find itself — but in that search, it’s unlikely to do away with its most popular drinks, even ...
6d
on MSN
Starbucks new CEO Brian Niccol to cut back on discounts and coffee promotions
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...
2d
on MSN
Tech Moves: Ex-Yahoo CMO joins Starbucks; Shape Therapeutics’ CEO steps down; Read AI grows team
Tressie Lieberman, executive vice president, global chief brand officer at Starbucks. (Starbucks Photo) Tressie Lieberman is ...
1d
‘My Walmart one would never!’: Customer’s Starbucks cup ‘falls apart.’ She discovers something unexpected inside
If you've ever been tempted to buy one of those eye-catching cups while online at Starbucks, this might make you think twice.
Restaurant Business
2d
Starbucks plucks Yahoo's CMO to be its new chief brand officer
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
5d
How Starbucks Became a Sugary Teen Emporium
Instagrammable drinks and a comfortable place to hang has turned the struggling chain into a hot spot for kids, but at what ...
EconoTimes
1d
The Key Differences Between Starbucks Iced Coffee and Cold Brew Explained
Starbucks fans often debate the differences between iced coffee and cold brew, but the key distinction lies in the brewing ...
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Chipotle
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