Is shopping at IKEA the most stressful way to spend your free time? Not anymore. The flat-pack furniture giant has jumped on the ASMR bandwagon, releasing a 25-minute ad for bedroom furniture that is ...

IKEA is delving into the world of ASMR. The company released a 25-minute ad touting its dorm room collection on Tuesday, but there's a twist: the clip is also an ASMR wonderland featuring a ...

Yesterday, Ikea released a new digital ad spot–and it’s not the jaunty 30-second video you may have (reasonably) expected. Instead, the commercial is 25 minutes long, and a large portion of it ...

The internet can be a great yet strange place sometimes with constant trends and new developments. If you've ever gone down a late-night Youtube rabbit-hole there's a big chance that you've stumbled ...

The flat-pack furniture giant has jumped on the ASMR badwagon, releasing a 25-minute ad for bedroom furniture that is so relaxing you may be comatose by the end of it. ASMR — which stands for ...

YouTube is teeming with expertly made ASMR videos by so-called 'ASMRtists' (props to whoever coined that one), which we'd urge you to check out, but before you do, block out 25 minutes to watch IKEA's ...

Why we care: Shhhhhhh. Let’s talk very quietly. Getting ready to head back to the classroom can be stressful, so Ikea and Ogilvy decided to jump on the ASMR bandwagon and serve students up with a ...

Let me be the first to say that falling asleep is a process. Maybe Ikea can help. Insomniacs have tried it all: herbal teas, blue light filters, melatonin pills, cutting back on caffeine. But few ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...