Whether you’re writing direct mail sales pieces, a blog, a job application or copy for your website, there are certain basic rules you can follow to help you get and keep your readers’ attention -- ...

For hiring managers, writing job ads can be a pain. For job seekers, reading these ads can be a bore. Part of the problem is that everyone is using the same generic templates. After a while, every job ...

In my previous entry, I discussed some principles for honest advertising, the most important of which is not to advertise aspects of the job we don’t have any intention of meeting with the hire. If ...

Even though digital marketers usually have access to lots of data, finding real-time data that helps build a brand messaging strategy can be hard. The usual methods have often fallen short of ...