Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Adobe's Analytics Student Challenge will use data from The Walt Disney Company with the aim of improving the media and entertainment giant's e-commerce strategy. Adobe has stepped up its outreach to ...

Aiming to make it easier for a broad swathe of people within the marketing department to leverage data, Adobe unveils new features for Adobe Analytics and the Adobe Marketing Cloud. It’s no secret ...