Online advertising spending in the U.S. grew considerably less in 2008 than in prior years, but the mere fact that it increased over 2007 is a positive sign, considering the economic crisis that ...

Ad spending for this year's midterm political season is already pacing $160 million above the same period in 2006, and the final tally is likely to best the general election in 2008. By Katy Bachman, ...

Voters in the 2008 election who saw Republican and Arizona Sen. John McCain's attack ads against then-Illinois Sen. Barack Obama may not have noticed. But a new study has turned up evidence that, ...

As the 2008 presidential primary season draws closer, candidates are pouring money into television ads to court voters in key states. A political advertising analyst and an Iowa broadcaster discuss ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Veronis Suhler Stevenson projects total communications spending to increase 5.4% to $923.91 ...

Whatever the outcome of the presidential election, charter school advocates hope they’ve already emerged as winners. “McCain and Obama Agree: Expand Public Charter Schools,” declared full-page ads ...

Last week, we showed you what happened with pharma's ad spending in 2007. Now, we're here to tell you what ad budgets look like in 2008: not good. According to Jim Edwards at BrandWeek, the money ...

Using humor, attitude and the occasional put-down, some presidential candidates are filling the airwaves with ads to stir activists and create an early, positive brand for their campaign. Mitt Romney ...

It started with the viewers. We read blogs about "Gossip Girl" and what the viewers liked and disliked about the show. What we kept finding out was they had all these great OMG moments (Can you ...