PowerAdSpy announced ad intelligence tracking across nine digital platforms for marketers, media buyers, agencies, and ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Discover how Google Labs' Pomelli tool streamlines brand identity setup and automates ad creation for busy marketing ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Real-time marketing did not attract much attention until Oreo’s blackout tweet stood out from all the million-dollar commercials that ran during the Super Bowl broadcast in February. As the seven-word ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...