Apple was dethroned as China's biggest smartphone seller in 2024, with local rivals Vivo and Huawei overtaking the iPhone maker after its annual shipments in the country declined 17%, data from research firm Canalys showed on Thursday.

Apple has been facing a challenging landscape in China, with iPhone sales continuing to decline. Recent reports indicate that iPhone shipments in December 2024 dropped by 10–12 percent compared to the same period in 2023,

Apple Inc. has kicked off the new year with iPhone discounts in China, underlining the challenges facing the tech giant in one of the world’s most populous countries.

To regain momentum, Apple must accelerate the global availability of its AI features and strengthen its competitive position in key markets like China. As competitors continue innovating with AI-driven features,

Apple's iPhone sales fell 5% globally according to Counterpoint Research data, with the company facing tougher competition from Chinese smartphone rivals. Bloomberg's Mark Gurman joins Caroline Hyde and Mike Shepard on "Bloomberg Technology" to discuss.

Multiple research firms say Apple Inc. saw its iPhone sales fall by about 5% globally in the final quarter of last year. Apple’s artificial intelligence software, called Apple Intelligence, failed to stir up strong demand,