For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy ...

PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

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Broadcaster SCA has partnered with audio intelligence platform Veritonic to produce the first study into the most effective brand audio logos in Australia. Bunnings and Victoria Bitter took the top ...

The THX Deep Note has been re-created for the movie theaters of the 21st century. So famous that it has been sampled by Dre and parodied on The Simpsons, the THX Deep Note is one of the most ...

Over 25 years Audacity has gone from simple audio editor, to a UX nightmare. If you can get past the terrible logo, version 4 ...

Broadcaster SCA has partnered with audio intelligence platform Veritonic to produce the first study into the most effective brand audio logos in Australia. Bunnings and Victoria Bitter took the top ...