Driving dynamics at the limits of physics: At the world’s largest motor show in Shanghai, BMW presents the BMW Vision Driving Experience, a driving experience of the highest order. Developed on the ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this innovative technology integrates drivetrain, ...

The BMW Vision Driving Experience may not have a particularly exciting name, but what that moniker disguises is the car's purpose: it's a test bed for BMW to show off its latest and greatest electric ...

The BMW Vision Driving Experience, or VDX, is a high-performance concept that highlights the upcoming “Heart of Joy” management controller. The VDX is a four-motor battery-electric vehicle designed to ...

Isaac Atienza is a Filipino motoring journalist who joined TopSpeed.com in 2021. He also owns a Filpino motoring website called Go Flat Out PH and is also a contributor to a local newspaper called The ...

BMW’s AREA M replaces the M Driving Experience name and broadens the program with new locations, new events, and a unified booking platform. BMW rebrands its M Driving Experience to AREA M, expanding ...

BMW calls these “super-brain” computers the car’s “Heart of Joy,” and says they will control systems on the car including the electrical and digital systems, and what BMW calls “driving pleasure.” BMW ...

Driving enthusiasts have long expressed skepticism about the viability of electric cars ever evoking the same emotion, character, and driving dynamics of the Earth-warming cars of yore. Some models ...

BMW is extending its long-running BMW M Driving Experience into a broader program called AREA M, a rebrand that comes with a more international focus, a new hub location, and a wider set of events ...