Add Yahoo as a preferred source to see more of our stories on Google. And though this role didn't require as intense an emotional transfiguration as his upcoming release, The Thing With Feathers, in ...

Amazon isn’t messing with a hit. The company is reviving last year’s viral “5-Star Theater” campaign, this time starring Benedict Cumberbatch, who lends Shakespeare-class gravitas to the most ordinary ...

Creators are seeking more influence over the creative direction of a campaign, and also getting more into the advertising side. Some agencies are embracing this new dynamic, while others fear it.