Let’s start with why it’s so difficult to find the right size bra. First, not all breasts are created equal. Some women need more support than others, some need a little lift, and some need a little ...

A new Nike sports bra fitting experience has opened in Florida and NYC, and I got the scoop on the service and brand's latest innovations. Photo: Courtesy of Nike / W+G Creative I’ve been flat chested ...

Amazon’s October Prime Day features top-rated bras on sale from Wacoal, Natori, Spanx, and more brands, starting at $15. Find ...

“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

Business Insider spoke to Kimmay Caldwell, a bra fitter with more than 18 years of experience. She called bra sizing "the worst game of telephone ever." She told BI that if a bra fits well, you ...

Szender says that after finding your proper size, a medium or higher coverage bra with a taller gore (center wire) and ...

This past weekend, The Curvy Fashionista had the pleasure of attending an unforgettable event that not only transformed the way we think about bras but also highlighted the true passion behind the ...

I've shared more of my bra woes around here than I probably should, my own Google-ability considered, but today I'm pretty excited to share an actual solution with you dolls--the genius custom bra ...

SAN FRANCISCO--(BUSINESS WIRE)--ThirdLove, the women’s bra and underwear company that disrupted the lingerie industry, announced today the launch of the Company’s first experiential retail store ...

Virgie Tovar: What led to the move toward extended sizing? Ra’el Cohen: From the beginning, we knew the status quo in bra sizing just wasn’t working. It’s one of the reasons we invented half cup sizes ...