One of the biggest things changing in social media marketing is the shift from virality to building brand communities. For ...

Would your brand benefit from having customers so committed that they felt like your brand was part of their identity? According to marketing thought leader Mark Schaefer, community is “the last great ...

We’ve all witnessed the huge push toward community-based brands and keep hearing that we need to build a brand fanbase and foster it. That’s good advice. As rising privacy protections have made ...

In today’s digital landscape, consumers actively seek meaningful connections with brands that align with their values and interests. When they discover products and services that resonate with them, ...

Building an authentic community centered around a brand’s identity, voice and story has become more important for marketers in recent years. With social media platforms serving as the epicenter of ...

Often the benefits of a brand community seem so obvious it’s not even worth measuring. After all, which organization wouldn’t want a group of customers who like and support them? Yet a brand community ...

With every step your business takes, it’s essential to keep your customers, team, and industry associates informed, engaged, and connected to foster brand alliance and future growth. The Fast Company ...

In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer ...

Ina Herlihy believes e-commerce brands are losing out on organic traffic and potential revenue by relying on third-party community sites, like Reddit and Facebook Groups. As new user acquisition costs ...

SAN FRANCISCO, February 5, 2014 – Sustainable Brands® is gearing up for Sustainable Brands ‘14 San Diego, the community’s largest international gathering, which will take place June 2-5, 2014, at ...