Branding can go wrong fast when it’s too heavy-handed. Instead of looking luxurious, a screaming brand initials may look tacky. Even a garment as useful as hoodies, if plastered with logos, ends up at ...

Your company has spent a lot of time defining and creating your brand and identity. You may have paid a design company to create a logo or a new name and a custom color scheme and paid a Web designer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. No matter the business you’re in, personal branding is what sets you apart from competitors.

There are few things quite as frustrating in a business environment as listening to an executive rattle off new company positioning seemingly every day, then watching as it infiltrates sales pitches, ...

We asked industry experts to share their tips for creating a compelling personal brand story—and the elements that make a story memorable and impactful. Discover how to create an authentic and ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

BRAND personality is an important aspect of marketing that helps companies differentiate themselves from their competitors and connect with their target audience. It is like a character or personality ...

General Motors dealerships under the Chevrolet, Buick and GMC brands have had a lot to gain from the company’s “Essential Brand Elements” program. If you’re keeping track, you may have noticed local ...