Why More Brands Are Bringing Marketing In-House

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

Ad of the Day: Danny Dyer, Gemma Collins and Coleen Rooney bring charm to Paddy Power

Surreal scenarios, sequins, sass and scene-stealing cameos take center stage in the brand’s casino dreamland from ad agency BBH.
Marketing

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...
Business Wire

LoopMe Acquires Chartboost from Zynga, Accelerating its Mission to Power Brand Advertising Across the Digital Ecosystem

LONDON & NEW YORK--(BUSINESS WIRE)--LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, today announced its acquisition of mobile ...
Forbes

The Power Of Storytelling In Modern Marketing

Maria Alonso is a marketing expert and founder of Fortune 206, with over 15 years of experience leading successful global campaigns. In the constantly changing world of modern marketing, one element ...