Instilling brand preference in target customers is the ultimate objective of a company's marketing and promotion efforts. This normally begins with developing a brand image for your business or ...

What business leaders call “customer loyalty” is actually something very different: instinctive brand preference. As part one of this series explained, instinctive preference is a positive bias toward ...

It is no question that millennial consumers today think and behave differently and their influence extends up and down the generational line. To put this into perspective, I am by no means a ...

Since the dawn of marketing, business leaders have been taught that when consumers reach for the same brand every time they shop, that’s a sign of loyalty. As the theory goes, once that bond is ...

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping consumers find the exact ...

What do Southwest Airlines, Tom Hanks, and Chase all have in common? They’re the most preferred brands in their categories (airlines, celebrities and banks) for both Caucasians and Asian-Americans, ...

The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according to a new report from communications firm Ketchum. The report identified four ...

The posts Americans share on social media after they receive their COVID-19 vaccines are influencing vaccine brand preferences, according to survey results released April 29 by health communications ...

WASHINGTON, June 7, 2010 — Those social drinkers who order super-premium vodka in every martini or vodka-and-cranberry, and disdain that default "well" liquor. Are they just vodka snobs, who pay $60 ...

NOTE TO JOURNALISTS: A copy of the 30-page study or an abstract are available from Beth Forbes, (765) 494-9723. WEST LAFAYETTE, Ind. -- Teens with a preference for a particular brand of cigarette or ...