Maeva Heim, who chemically straightened her 4C hair texture for years, admits she had no idea what to buy or how to wash her hair when she decided to go natural. She made the decision a few years ago ...

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week cuts through the noise. To help you find your new beauty and wellness favorites, this series ...

Haircare is healthcare, and as BREAD's global styling director, Shelby Samaria certainly knows a thing or two about caring for natural coils. Read on for our interview with the hair extraordinaire, ...

When Maeva Heim decided to go natural in 2017, the first step was washing her hair. Because her 4C coils had been chemically straightened consistently since she was 6 years old, she’d always used ...