Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), ...

There’s a long-running discussion about the merits of broadcasting games on cable sports channels versus over-the-air broadcast networks. That pendulum has swung in favor of broadcast networks in ...

“The Role of CAPI in Closing the Outcome Gap for CTV,” recommends that the advertising industry adopt so-called “Conversion ...

“We will come back to you. Right now, we will make sure that Jessica is doing okay and we will give you guys an update a little bit later,” Issa said as the feed ended. She added for those at home ...

CTV.ca will simulcast the network's conventional TV feed to online users, starting this weekend with divisional match-ups. By Etan Vlessing Canada Bureau Chief TORONTO – Canadian broadcaster CTV is ...

Sportsnet has been the exclusive TV home of Blue Jays games since 2010, but because Major League Baseball has always ...

The Dentsu report suggests that media is a growth engine, linking creativity and customer experience, which will allow brands ...

Local media agency executives say multiple existing budgets are being tapped when it comes to media dollars for connected TV (CTV) and OTT from their clients -- with broadcast and cable the biggest ...

TSN and TVA Sports, the official national broadcasters of MLS in Canada, announced their broadcast schedules for the 2017 season on Thursday, unveiling a record slate featuring over 125 regular season ...

Managing PubMatic’s CTV business across Europe means no two days are the same. Every market has different media platforms, different levels of maturity in the linear to CTV transition, and different ...

CTV Edmonton reporter Jessica Robb was doing a live remote on the six o’clock news when she began jumbling her words as she spoke to anchor Nahreman Issa. “Sorry ...