Moments ago during a commercial break in the middle of Super Bowl LX between the New England Patriots and the Seattle ...

Cadillac used the Super Bowl to unveil its Formula 1 car. The problem is the reveal felt more like a marketing rollout than a ...

The new American F1 team will debut its livery during the Big Game, and give the tech giant a shoutout in the process.

You’d expect a Michael Bay production to feature high-octane chases, massive explosions, and dramatic slow-motion shots. But this week, the drama isn’t happening on the big scree it’s unfolding in a ...

Formula 1 is just days away from crowning its 2025 World Drivers' Champion, but focus has already shifted to next season for many teams. The Cadillac F1 Team revealed on Wednesday that it will be ...

A fourth quarter Super Bowl commercial brought Cadillac’s F1 project to the attention of millions of sports fans who know little or nothing about Grand Prix racing, let alone the fact that General ...

The Cadillac F1 team is clearly feeling confident about its future in open wheel racing. The team is getting ready to reveal its 2026 livery and even bought Super Bowl ad time to show it off. However, ...

UPDATE: Our man Matt sent us over this link to the media site for Caddy’s new ad campaign “Life, Liberty and the Pursuit” which has the two ads, plus a making of. Enjoy and thanks Matt! UPDATE: Our ...

Hollywood director Michael Bay says he got hired to direct Cadillac’s Super Bowl ad, pitched his ideas, then got fired — but he claims the company used his concepts in their ads anyway. The spot aired ...