Over the years, breakfast cereal brands have leaned heavily into nostalgia and novelty. One of the most eye-catching trends? Turning popular candy into cereal. These sweet morning options blur the ...

Add Yahoo as a preferred source to see more of our stories on Google. Cereal fans are digesting the big news from the food world. An iconic U.S. brand is set to be acquired by a European candy company ...

Let's be honest, breakfast cereals have long tasted like candy. Cocoa Puffs have been bringing chocolate to bowls since 1956. Lucky Charms has been giving the thumbs up to marshmallows at breakfast ...

Candy giant and chocolate maker, Ferrero, agreed to buy the WK Kellogg cereal empire on July 9 in a deal that equated it and its 19 brands at $3.1 billion. Separated from the original Kellogg Company ...

An Italian candy company is looking to buy the breakfast cereal maker WK Kellogg in a business deal that would cost roughly $3 billion. Ferrero Group, which makes the little hazelnut candies Ferrero ...

Editor’s note: This story has been updated to reflect an official announcement from Ferrero Group and WK Kellogg. The famous Italian candy company, Ferrero Group, is planning to buy the ...

Cereal fans are digesting the big news from the food world. An iconic U.S. brand is set to be acquired by a European candy company. Could this deal shake up some epic flavor crossovers? Breakfast is ...