The feel-good advert sees the BFG team up with a new Sainsbury’s colleague, Annie, to replenish festive food with the new ...

Supermarket giant Asda has called on festive grouch The Grinch, of all people, to help shoppers get into the Christmas spirit this year. The TV advert features the famous Christmas cynic as a ...

Whether or not they continue to air in 2024, Christmas-­themed commercials that aired year after year are easily conjured in the minds of TV viewers. Whether it’s Santa Claus riding a Norelco razor ...

The Christmas season seems to start earlier every year, so it's no surprise that this holiday classic is already racing up ...

This Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and boost ...

Halloween might not be over - but Christmas is here. Festive adverts are already out in the wild. A cold chill is in the air and Christmas is already upon us. Supermarkets are adding festive ...

University of Westminster provides funding as a member of The Conversation UK. This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, ...