One of my absolute favorite things in the world is colorful eyeshadow. Just a dash of a vibrant shade on your eyelid can change your whole look, and you don’t even need to break out millions of makeup ...

A red lip is one thing, but to go full throttle with rainbow-hued pigments for your glam can feel intimidating. But you don't have to be afraid of colorful eyeshadow looks. There are countless ones to ...

We're wearing eyeshadow like it's 2016, but the trend looks much different now. 24 New Yorkers shared us the coolest ways ...

We’re anticipating an onslaught of monochromatic face beats and Parisian-inspired red-lip-no-complexion aesthetics to take hold. But perhaps the biggest industry trends are leading with blush. There's ...

Data scientist and Data, But Make It Beauty creator Madé Lapuerta explains that the blue-eyeshadow trend has been gaining in popularity since the beginning of the year. As noted in a post on her ...

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Beauty trends rotate between seasons just like fashion obsessions. Of course, what's currently in can vary depending on your go-to source. This summer everything from blurred lips to blonzer and even ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Related story This Cult-Favorite Eyeshadow Palette Is The ...

The best eyeshadow palette allows for versatile and flawless makeup for every occasion and all year round. Celebrity makeup artist Allison Kaye says, “It’s fun to collect eyeshadow palettes, and it’s ...