AOL's new CEO Tim Armstrong believes the company can improve its core products and focus much more on the consumer experience, which will let the company grow and attract more advertising. In a ...

Content experts will be selected across 25 discipline areas, and will convene for a virtual Design Studio the week of June 27th to reimagine a 21st century K-12 Content Map that defines essential ...

Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of content ‘good enough’ to ...

Kevin Dam has specialized in SEO since 2010. He has achieved top search engine results for insurance, e-commerce, medical, and B2B clients. Search engine optimization (SEO) has evolved, and the rules ...

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This ...

Defining products makes it easier for advertisers and publishers to understand how content is organized and how ads are classified. IAB Tech Lab, the global organization responsible for digital ...

Content marketing has always been about helping a target market build a stronger connection with a brand. When done effectively, the end result is a stronger pipeline, more leads and more revenue for ...