It’s becoming increasingly obvious that Amazon is still the leader of the online retail pack even as a number of other major players like Target and Walmart successfully grow their own online ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Customer loyalty is weakening. The world as a whole is becoming ...

Hampton Roads businesses looking to brush up on their marketing skills can benefit from Old Dominion University’s Loyalty Science Lab. The research lab in ODU’s Constant Hall in Norfolk is dedicated ...

Mobile integrations, gamification and everyday convenience are among 2025's top expected trends. Major c-store brands are likely to invest more resources into voice-activated artificial intelligence ...

T-Mobile hikes another major fee despite customer losses.

Consumers’ confidence in their knowledge about a product category, such as wine, is a key driver of customer loyalty, according to a study published in the Journal of Marketing Research. Researchers ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...