Dell is trading in its much-loved and highly-respected XPS and Inspiron brand names in favor of a slightly different approach. In what could be the most confusing rebrand ever, Dell announced during CES 2025 that it’s ditching those famous lines for all-new ones,

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking over.