Interpublic Group IPG narrow economic moat ratings. The consolidated nature of the industry and high switching costs of severing the agency relationship for clients contribute to a solid competitive ...

DETROIT, June 20, 2025 /PRNewswire/ -- Proficy Digital is proud to announce the appointment of Justin Friend as Vice President of Sales. A recognized leader in automotive marketing and digital ...

As the Australian summer unfolds, many businesses face a perplexing challenge: millions of dollars in advertising budgets are ...

Budget-related errors can drive costly credits and adjustments, making them a critical roadblock to agency profitability. - Agencies spend an average of 76 hours to launch new clients, and for one in ...

Sokal, a leading automotive advertising and digital marketing agency, proudly announces its move to a new Raleigh ...

Digital agencies were once the hottest segment of the advertising agency business, serving as key vendors for chief marketing officers looking to bring their work into the online future and essential ...