Google is willing to cough up more advertising data to publishers to fix its illegal monopoly over digital advertising ...
Best Buy is making a push to sell more in-store ads on their many available screens, including "takeovers" by a single brand ...
Google is once again facing the possibility of a forced breakup as closely-watched hearings on how to tackle its monopoly over digital advertising technology kicked off in Virginia federal court on ...
There’s also a rift between where consumers prefer to see digital ads and where marketers prefer to advertise. Consumers ...
Google (GOOG)(GOOGL) is undergoing yet another remedy trial in U.S. District Court that could drastically alter the future of ...
The U.S. advertising market will begin to stabilize in the second half of this year as political ad spending piles up in an election year, and brands continue to pour money into digital advertising, ...
Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the ...
New survey finds 91% of buyers are concerned about the economic effects of tariffs, leading IAB to lower its 2025 U.S. ad ...
British newspaper publisher Reach said it had seen a strong recovery in digital advertising and improvements in demand for its print titles from COVID-19 lows after it beat market expectations for ...
Announced Monday, Amex Ads is a digital advertising platform to help brands reach the issuer’s 34 million U.S. cardholders.
It feels like everything happens on a screen these days. Ads follow you around online, emails pile up in your inbox, and social feeds are packed with sponsored posts. For a lot of businesses, digital ...