If you are new to digital marketing, understanding the complex jargon that dominates the industry can be complicated. With words such as conversion and acronyms like SEO thrown casually in ...

An MBA in Digital Marketing helps you develop the skills to design, execute, and analyse campaigns across platforms, turning data into actionable strategies. With opportunities to work as a Digital ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

One thing I love about reading on an iPad is the ability to define a word without switching apps. Chango, a demand-side platform (DSP), has brought the same type of technology to marketers via ...

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...

Amine is a tech entrepreneur and writer. He is currently the CMO at Regal Assets and CEO at IronMonk Solutions. If your boss called you into an executive meeting tomorrow to give a report on your ...