The music industry is a force to be reckoned with, and navigating the advertising scene is no small feat. Marketing has a reputation for being highly competitive, and the constantly changing musical ...

Jens The Guru is taking the music industry by storm. In the past several years, digital marketing has taken the world by storm, becoming one of the preeminent avenues to get you or your product ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing plays a huge role in the music industry. In an era saturated with small attention ...

"Twitch is, in many ways, the new live TV," says Alec Henderson, head of digital at APG. "And the clips from the livestreams are just like TV reruns." By Elias Leight Not long after Lil Tecca released ...

As it seemingly gets harder to break a song on TikTok, music marketers are posting singles on thousands of accounts to juice the algorithm from the bottom up. By Kristin Robinson Senior Writer Call it ...

Despite recent shortcomings with the Covid-19 pandemic and the massive hit the music and entertainment industry faced, concerts have been one of the largest crowd pullers. Before Covid, statistics ...

Live music events took a big hit during the coronavirus pandemic and may never fully recover. In 2020, live music revenue was predicted to decline by 75%, or more than $30 billion. While entertainment ...

RealNetworks on Tuesday kicked off a high-profile digital music marketing campaign, highlighting the new iPod-compatible technology that has swung the company into conflict with Apple Computer. For a ...

Warner Music Group, Sony BMG Music Entertainment, Access Co. and Melodeo Inc. have agreed to work together to develop solutions for delivering mobile music and multimedia entertainment content to ...