Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...

The advent of retail stores began more than a century ago. We’ve been able to purchase items in bulk at membership clubs since the 1970s. And buying items online has been a convenience that dates back ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Several of the ideas presented here are based on work by Louis W. Stern and Frederick D. Sturdivant, "Customer-Driven Distribution systems," Harvard Business Review, Vol 65 (July-August 1987) While ...

Innovators abound in today’s increasingly digital world, and the online landscape for content distribution continues to grow. However, not all platforms are created equal. Depending on your industry ...

Livestreaming is less than ten years old, but its use has skyrocketed in the past 18 months. US platforms like Twitch and YouTube Live were early innovators. Today, livestreaming has been rapidly ...

Marketers are making significant investments in content marketing, and rightfully so. According to Rishi Dave, chief marketing officer at Dun & Bradstreet, today’s consumers are entirely self-directed ...

Thomas J Catalano is a CFP and Registered Investment Adviser with the state of South Carolina, where he launched his own financial advisory firm in 2018. Thomas' experience gives him expertise in a ...

BELLEVUE, Wash.--(BUSINESS WIRE)--Signaling a continued commitment to investing in its retirement distribution channels to meet the needs of a changing market landscape, Symetra Life Insurance Company ...