The New York City-based brand—which uses paraxanthine, a compound humans produce after ingesting caffeine, to provide what it ...

For Kardashian, Update is essentially Skims in a can: a drinkable version of the aspirational aesthetic that’s at the core of ...

An energy drink brand co-owned by Dwayne “The Rock” Johnson has agreed to a $3 million class-action settlement after being ...

Kim Kardashian has taken a new brand under her entrepreneurial belt. The 45-year-old reality star is now a cofounder of the paraxanthine-powered energy drink brand, Update, founded in 2022 by Daniel ...

Surfside is defying America's alcohol slowdown, selling 11.1 million cases in 2025 as flavor innovation, sports deals and friendlier RTD laws fuel growth.

Celebs have long invested in booze brands, from Casamigos Tequila by George Clooney and Rande Gerber (sold to Diageo for a whopping $1bn) to Aviation American Gin from Ryan Reynolds (now the signature ...

You'll never guess where it's coming from. If protein was the top food and beverage trend of 2025, energy isn’t far behind. Powered by everything from green tea to yerba mate to coffee, energy drinks ...

February 18 is National Drink Wine Day. To celebrate, we've compiled a list Black-owned wine brands that meet pride with spirit.

Sleep remains the top priority for consumers: 42% of consumers said they’d like to see functional drinks with this benefit. That was closely followed by consumers who want to see gut health or ...