Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that the industry's overall click-through rate hovers at around a mere ...

I think the Trump media campaign has been very effective in many ways, and they've got an easier job," Axelrod said on CNN.

Best Buy is making a push to sell more in-store ads on their many available screens, including "takeovers" by a single brand ...

The name of the game in marketing and advertising technology right now is work that finds its ideal audience as quickly, creatively, and effectively as possible. This peek into the future includes ...

Have you seen any effective ads lately? TVision measures ad efficacy and puts out a list of the most effective ads for each month. For July, for instance, TVision rated “Woolite with ...

Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey When you purchase through links on our site, we may earn an affiliate ...

A recent UK study into what makes for the most effective audio ads in radio and streaming has demonstrated a direct correlation between audio word count and advertising efficacy. The research used ...

Recent neuroscience and cognitive research have shown that audio advertising has a measurable edge in engaging listeners compared to other media formats. WPP’s Mindshare NeuroLab unit, in ...

Print advertisements have never had it easy. Armed with some of the smallest spaces and word counts known to the ad industry, an effective spot needs to catch the reader’s eye and imagination before ...

Banner ads are a great way to reach potential customers and increase brand awareness. They can be used to promote products, services, or events, and can be placed on websites, social media platforms, ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Marketing plays an important role in influencing consumer healthcare decisions. Predictably, some healthcare messaging, media forms and strategies resonate more with consumers than others — but the ...