In recent weeks, we’ve seen AI’s biggest players swap product demos for cinematic ads that are taking a page from Apple’s ...

There’s something magical about an ad that doesn’t feel like an ad—and Volvo’s latest for the EX90 is exactly that. It’s not just selling a car; it’s telling the story of what it means to love ...

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

A heartwarming father-daughter ad is going viral ahead of the Super Bowl given that it’s inspired by Taylor Swift. It’s hard to imagine a company such as Cetaphil making an ad for the Super Bowl, but ...

“A Life in Sound,” a new short film directed by Emmy Award-winning director Kim Gehrig, shows a young girl dancing in a studio. As the music changes—from Doja Cat to Sepultura, Carl Cox to Bat for ...

Scout, the dog belonging to WeatherTech CEO David MacNeil, starred in a Super Bowl last year ad promoting the company's car floor mats. A year later, Scout will be the star again of another Super Bowl ...

The tears are already flowing before the hair and makeup are even done. It's finally time to see who makes it to the altar and who ultimately says "I do" in the Love Is Blind finale after a season ...

Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content ...

Piyush Pandey, the man who redefined Indian advertising, turned everyday emotions into timeless campaigns. His work not only ...

Amplified Intelligence, a source for attention measurement, has announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides ...

A new study led by University of Illinois Urbana-Champaign communication professor Brian Quick has highlighted the effectiveness of radio as an emotionally charged ad medium in increasing support for ...