There's nothing quite like popping some gum to freshen up your breath, revitalize your senses, and inject a little bit of flavor into your day. This new Extra Refreshers gum aims to do just that with ...

Would you rather have mint-chocolate-chip ice cream or apple pie for dessert? Thanks to Fork in the Road San Francisco correspondent Tracy Van Dyk for sending this picture of a gum Wrigley started ...

Extra gum is inviting the public for the first time ever to select the next Dessert Delight flavor through an online vote. Extra already has five successful flavors in production: Orange Creme Pop, ...

As the world's leading gum manufacturer, Mars Wrigley is quickening the pace of change. The Mars Wrigley gum portfolio, which includes EXTRA®, ORBIT®, and HUBBA BUBBA®, has introduced multiple ...

The Wm. Wrigley Jr. Co. plans to give its stick gum brands a facelift in the form of new packaging and flavors as part of an effort to revive lagging sales. The company will introduce a new look with ...

Extra was the #1 gum brand from 1990-2004 on the strength of its "long-lasting flavor" positioning. As "long-lasting" became a category ante, Extra steadily declined. In response, we launched new ...