Retailers Everlane and Zulily are at the forefront of leveraging Messenger for one-to-one business-customer relations as Facebook looks to position the application as a communications platform.

Building the TransferWise bot for Messenger is a great step in ... TransferWise into almost any messaging, bank or business payment system.” Facebook and TransferWise have been linked before ...

Users simply type “shop now” and are taken to an in-app product page where they can browse the business’ goods ... of messaging apps such as Facebook Messenger continue to expand.