This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.

Ad budgets grew in the second quarter of 2025 compared with Q1 across Google paid search, Meta, Amazon Sponsored Products, and YouTube, but TikTok saw ad investments fall as concerns over U.S. tariffs ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine optimization (SEO) and paid ads are often managed independently—split across ...

SAN FRANCISCO — In July 2023, Google said it would no longer restrict advertisers from using trademarks that belong to other organizations. That change quickly became a headache for nonprofits that ...