LeBron James' new marketing campaign with Hennessy frustrated some fans and branding experts, but others say it effectively ...

LeBron James was able to pull a fast one on everybody who thought his second decision tease was going to be a retirement ...

LeBron James teased a second "decision," which turned out to be an ad for Hennessy, the cognac brand with which James has been a longtime partner. The announcement prompted a boost in ticket prices ...