Discover the history of Case’s iconic eagle and globe logo. Learn how J.I. Case turned .....into a lasting symbol of agricultural innovation.

A logo is one of the easiest ways to identify a brand; change it and you risk confusing customers. Hence, why this chain has kept its logo the same for years.

Cola's iconic logo is largely the reason for its immortalisation. The red-and-white script has been etched into the minds of ...

Kawasaki replaced its stylized “K” logo with the River Mark in 2021, a symbol tied to the company’s heritage and future sustainability goals.

It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

The Louisville Bats unveiled a new secondary logo that honors the team's 25th season playing at Louisville Slugger Field. The new logo features subtle references to Louisville and Kentucky. The team's ...