With boundary-pushing flavors and streetwear-ready partnerships, the 50-year-old brand wants to reinvent U.S. candy culture. At a moment when many candy brands focus on nostalgia, Hi-Chew is chasing a ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group increases its spending power. Hi-Chew may be 50 years old, but the Japanese ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Ever wondered how high you could jump on another world? When watching footage of the Apollo ...