Advertiser Perceptions and eMarketer data show 82% of marketers and media agencies now buy audio programmatically, with ...

If campaigns want to waste less in 2026, the edge will come from consolidating digital buying, treating reach and frequency.

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

The MENA digital ad market is growing fast, but most brands are still fishing in the same two ponds. Tom Cogan, programmatic ...

The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.— This story first appears at TheDesk.net, a premium source for original ...

In the second article in our series covering programmatic digital-out-of-home (pDOOH), in association with JCDecaux, Tom Bottomley, director, programmatic at Journey Further, examines the value ...

NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...

Michael Farmer argues modern programmatic and social advertising often fail to drive real business growth  Brand growth has ...

The campaign, developed for Schweppes in Lagos State, used Google’s enterprise media buying platform to deliver a pDOOH ...

Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening. But ...