If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Using open-source frameworks, analysts can create customized dashboards that strengthen business reporting for real-time data. Funny how time flies for technological choices. Back in 2015 I wrote ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

Google Analytics help us manage the quality and quantity of website traffic, and provides insights on how to increase the visibility of a website or a web page to search engines. See how your webpage ...